THE VIPER ROOM LAUNCHES WWW.SHOPVIPERROOM.COM

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Legendary Sunset Strip Live Music Venue Designs Exclusive Line of Retail Apparel

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LOS ANGELES, Calif. (August 9, 2016) – With a recent renovation and the history of the greats who have played there, the Viper Room continues its legacy in Rock n’ Roll history by launching an exclusive line of Viper Room Apparel by Exile retail apparel designed by Roxie Amoroso of Las Vegas-based Exile on Main Street and Cowtown Guitars. A partnership established through the basics of rock & roll and the good vibes and rich history connected to vintage clothing, the full line of vintage-inspired tees, hats, hoodies, and more from the Dark Side of the Sunset Strip are now available worldwide. Shop Viper Room brings you the only officially licensed apparel from the legendary Viper Room in Hollywood, California.

A longtime fixture of the iconic Sunset Strip, the lounge and music venue underwent a bit of a revenomization, emerging with a revved up look that brings the iconic venue a new face accented with deep red vinyl booths and entryway art by native L.A. artist Louis Carreon. It was only fitting that the retail line of clothing got a facelift too, complete with a sexy new photo shoot.  For a complete look at the photo shoot shot on location at Viper Room, visit www.shopviperroom.com. Also follow us on Instagram @shopviperroom.

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Since its stellar opening in 1993, the world-famous Viper Room (also known as Johnny Depp’s joint) has hosted the likes of Johnny Cash, Tom Petty and the Heartbreakers, Stone Temple Pilots, Bruce Springsteen, Oasis, Queens of The Stone Age, Courtney Love, Natalie Cole, Elvis Costello, Pete Yorn, Lenny Kravitz, Pearl Jam, The Strokes, Weezer, Maroon 5, John Mayer, Iggy Pop and Sheryl Crow, as well as an array of other internationally established artists and the cult favorites of America’s underground. This intimate nightclub, situated in the heart of the world famous Sunset Strip, is styled in the fashion of Harlem’s great jazz clubs of the 1920’s.

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To those who have never visited the Viper Room before, you will find it surprisingly cozy, holding only 250 people. Giving fans the opportunity to see national headlining artists that sell out arenas performing for them in such a private and personal environment has become one of the club’s trademarks, as well as the tradition to treat unsuspecting patrons to outstanding surprise performances and special guest appearances.
For a calendar of upcoming live performances, please click here.  Viper Room features a live DJ, an open dance floor, booth seating (limited) and a full bar. The downstairs lounge opens to the public around 10:30 pm nightly and is designed like an intimate parlor. The lounge also hosts a fully stocked bar.  The Viper Room is open seven nights a week, and admits patrons over 21 years of age. The club generally opens at 8 p.m. and closes at 2 a.m. There is no membership required, and cover charges vary.

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About Viper Room
The Viper Room is a 21 and over music club located on the Sunset Strip in West Hollywood, California.  Opened in 1993 by actor Johnny Depp, the Viper Room has been owned by venture capitalist Darin Feinstein since 2004.  The club became and remains a favorite hangout for Hollywood’s most popular young actors and musicians.  Viper Room continues to host music of multiple genres, including metal, punk rock, and alternative rock. Viper Room is located at 8852 Sunset Blvd., West Hollywood, Calif. 90069. Viper Room is open daily from 8 p.m. to 2 a.m., with live entertainment on the stage.  For more information about Viper Room, visit www.viperroom.com. Viper Room merchandise can be purchased online at www.shopviperroom.com.

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Media Inquiries please contact Chandra Knee Stepanovich, Vice President of Public Relations at chandra@redmercuryent.com or 702-683-6004.

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