Founded in 2013 by Darin Feinstein, Red Mercury Entertainment controls and runs entertainment at The Strat Hotel, Casino & Tower in Las Vegas with Golden Gaming, as well as has a theater, box office, and production at the Tropicana Hotel & Casino. Mr. Feinstein through Red Mercury is also a co-producer of many shows in Las Vegas with Caesars Entertainment, MGM, and Live Nation which have included J-LO, Britney Spears, Lionel Riche, Gwen Stefani, Aerosmith, Lady Gaga, and several others at MGM’s Park Theater, Planet Hollywood, and The Venetian. Mr. Feinstein is also an owner and producer of several tribute shows currently operating inside casinos in Las Vegas including MJ Live (which has been running 7 days per week since 2010) and Purple Reign, a Prince Tribute show located at the Tropicana. Mr. Feinstein has over 1,000 employees across various companies and has worked closely with casinos for over a dozen years.
TicketBAT is Red Mercury Entertainment’s in-house ticketing platform. Listing shows on TicketBAT increases visibility and sales from online and mobile customers. TicketBAT’s one-of-a-kind user control panel provides detailed analytics and sales reporting. Physical TicketBAT outlets in Marianna’s grocery stores and other locations across Las Vegas help bring our roster of shows to new audiences. TicketBAT distributes rackcards throughout the valley at prime locations. TicketBAT’s email database acquisition program powered by Zenreach collects data from across Las Vegas and puts it to work cross-promoting our roster of shows. As part of Red Mercury Entertainment’s standard package, you will be listed on TicketBAT and have access to one email a month using the TicketBAT database.
Produce special events and promotions based on specific requirements such as seasonality (slow time of year), holidays, noteworthy conventions and casino events by working collaboratively with the casino marketing team.
Identify and negotiate potential sponsorships with appropriate brands for venue and or special events and residencies.
As a preferred vendor with Red Mercury Entertainment, you have the option to utilize Red Mercury Entertainment’s full suite of services. Your Account Manager will provide you with a tailored service package to meet the unique needs of your show.
As a preferred vendor, you have the option to increase the frequency of broker, timeshare, and call center visits to as high as three times a week. We will work with you on a case-by-case basis to schedule additional appreciation nights at an offsite sister property on or off the Strip with no additional mark up on event costs
Red Mercury Entertainment’s in-house public relations department is at your disposal for additional requests on a per project basis.
Red Mercury Entertainment can leverage our unique relationships as a boutique marketing company to place affordable media in traditional, digital, outdoor, and social media markets.
As a preferred vendor, Red Mercury Entertainment’s graphic design team can handle all graphic design requests including creative ideation, show admat, brand standard guidelines, advertising, signage, digital graphics, broker graphics, rack cards, promotional material, billboards, and more up to 10 hours a month.
Red Mercury Entertainment can provide photographers to shoot show creative in-studio as well as live photography and venue photography.
Red Mercury Entertainment’s in-house web development team can create a micro-site for the show that includes all relevant show descriptions, ticketing links, photos, videos, social media links, and contact information. We can also cross-promote the show on our related web properties.
Red Mercury Entertainment can provide videographers to capture show b-roll and assemble footage into 15, 30, and 60 second sizzle reels.
Red Mercury Entertainment can establish a turn-key merchandising operation to generate sales before and after show times. Red Mercury Entertainment can help develop, produce, and sell products on property and through our online sales channels.